---
title: About
date: 2025-12-24T12:58:00-05:00
author: dev_metal
canonical_url: "https://metalflow.com/about"
section: Standard Page
---
![](https://metalflow.com/uploads/images/_1600xAUTO_crop_center-center_85_none/1337/About.webp)

# About

Metal Flow is a deep draw metal stamping organization headquartered in Holland, Michigan.

Metal Flow takes pride in being both a technical leader and a people driven organization. We are a worldwide leader in tight-tolerance, technically sophisticated, safety-critical metal components and assemblies. We use multiple metal forming processes including deep draw stamping, progressive die stamping, and impact extrusion (for more details, see [Process](https://metalflow.com/our-process)). We are known in our industry for being innovators, and for helping our customers engineer the highest quality product in the most cost-effective way.

Metal Flow is led by Kelly Springer (CEO), Chelsea Brown (Chairman), a strong executive team, and a skilled labor force. We are known in our community for having a strong dedication to all the people who make our operation possible as well as being a steward in the community. Beginning in 2015, Metal Flow also operates a deep draw stamping facility in Wuxi China.

## By The Numbers

From concept through prototype and production build, we use state-of-the-art CAD/CAM design and toolroom technology. Innovative tool design allows us to run complex and technically sophisticated parts within our multiple transfer presses. Flexible manufacturing methods, including Lean and Value Stream Mapping, keep us cost-effective. We're committed to simplifying your component purchasing by providing value-added assemblies and meeting all of your needs for high-volume production runs.

[Watch Video](https://vimeo.com/1174781944/a522abfaed)

225 +

Employees

68

Presses

29 Million

Pounds of steel used annually

300 Million

Pieces shipped annually

Driving Vision Forward

Metal Flow is led by Kelly Springer (CEO), Chelsea Brown (Chairman), a strong executive team, and a skilled labor force. We are known in our community for having a strong dedication to all the people who make our operation possible. Beginning in 2015 Metal Flow also operates a deep drawn stamping facility in Wuxi China.

![](https://metalflow.com/uploads/images/_900x675_crop_center-center_90_none/622/wuxi-support-1.webp)

## Our People

Innovative thinking, a positive attitude, and a deep-seated work ethic drive the people of Metal Flow. We develop long-term relationships with our customers, with an emphasis on open, ongoing communication. From OEMs to tier two suppliers, we provide every customer with the same level of attention. We're deeply committed, and it shows—in the extra time and energy we put into our work, the quality of our finished product, and the high level of satisfaction our customers report.

[Watch Video](https://vimeo.com/624626796)

![](https://metalflow.com/uploads/images/_900x350_crop_center-center_90_none/722/our-people-video.webp)

[](https://vimeo.com/624626796 "Watch Video")

## Interested?  
Let’s Explore What’s Possible.

[Contact Us](https://metalflow.com/contact-us)Request a Quote